Why You Should Hire a Social Media Manager.
4 Reasons to hire a Social Media Manager.
As social media because more and more popular, you may be considering outsourcing your social media marketing. But, why would you do that when you can save money and do it yourself?
Save Time
The first reason you should hire a social media manager is that it will save you time. You are already busy running your business and making sure your customers are happy. Adding an hour or more every week might not seem like a big deal at first, but it adds up. Often, you know that you need to be creating content and post it, but something more urgent comes up. Hiring someone that specializes in creating and posting content means there’s one less thing you need to worry about.
2. Post consistently with engaging content
When you hire a social media manager, they should be creating a content calendar for you. This means creating content that your audience will engage with and that means something to them. For restaurants, this means they have scheduled out what your weekly specials are. For realtors, they have set housing that is coming on the market and have those houses ready to post. When you are posting regularly, your audience is much more likely to see your posts in their feed. When you are posting engaging content, it’s more likely to reach potential customers that generate leads.
3. Build Brand awareness
Social media managers will help create brand awareness. They will create content that is within your niche and helps your company stand out. This means making sure your message and brand are properly represented online. This will lead to more brand recognition and by regularly being in customers' feeds, they are more likely to think about your company the next time they need someone like you.
4. Reporting and tracking
Many people will post content and leave it at that. But there’s so much value and information you can get from reporting and tracking analytics on your social media platforms. Numbers don’t lie! Social Media managers should be creating monthly reports for your company. This will help determine your return on investment with them.
In conclusion, hiring a social media manager can be a great investment for your company. Growth Marketing specializes in social media management and content creation. If you’re ready to take your business to the next level, I’m the person for you! I’ve worked with small businesses my whole life and I have extensive knowledge about our community.
